Category: Uncategorized

How To Create An Emotionally Positive First *Website* Impression

How To Create An Emotionally Positive First *Website* Impression

Remember the time when you introduced yourself to your partner’s parents? Remember how carefully you selected your outfit, haircut and practiced your smile, voice, and handshake? That’s because you know how important it was to get your first impression right. You have just one shot for that; a negative first impression takes a lot of […]

Know Thy Budget!

Know Thy Budget!

You wouldn’t go into the house buying market or car buying market or hell, even a prom dress buying market, without having a clear budget in mind. So why do so many compaines and individuals who are seeking Design help throw out their RFPs just to simply see how much their proposed scope of work will […]

Don’t be Afraid to Ask for Things

Don’t be Afraid to Ask for Things

Heyo! Welcome to the MENO Mistakes Blogcast! MENO mistakes is all about this one big question: If you could go back in time to the beginning of your career, what piece of advice would you give to your younger self? Today we have Erika Hall, co-founder and Director of Strategy at Mule Design Studio…which to us […]

4 Things to Forget if You Want to Write Good Copy

4 Things to Forget if You Want to Write Good Copy

So you’ve checked the budget, and there’s no room for a copywriter. OK, we can work with that. But before you start, we need to squash some bad habits you probably have. To get rolling, I asked some colleagues for advice on how they’ve found success. As PR & brand copywriters, we’ve learned lots of […]

6.5 Tips to Staying Creative

6.5 Tips to Staying Creative

Before getting started on a few practices that have helped us immensely keeping our creative juice going, let me clarify a bit what I mean by “Creative”: Creative = Anyone that has ever used their mind to solve a problem. That’s a lot of people… Creativity is not an attribute of a few magical designers or artists; creativity is […]

Suck at Writing

Suck at Writing

This month I celebrate my 1-year write-aversary! One year ago I challenged myself to start writing down my thoughts on design and life twice a month and though it hasn’t always been easy, I did it! Ok, maybe I slacked a couple of times because we had a baby and crazy workloads, but for the […]

Sprint Book Review

Sprint Book Review

As a startup studio that works with other startups, we are lucky to get to work with passionate people that get excited about new ideas. The problem is that there are always too many ideas and it’s very difficult to pick which ones to explore and build next. Building something is a time and energy consuming […]

Less

Less

In the past couple months, after the birth of my son Leonardo, life has changed. Leonardo has been a blessing, and I won’t bother you listing all the cute things he does… like hiccuping or smiling… but with this immense joys also came sleep deprivation, stress and an unusual amount of projects with tight deadlines. […]

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” as his friends and colleagues call him, has been deconstructing and designing since he could hold a pencil. Today, Igi uses his youthful curiosity and creativity to take on more sophisticated, world-shaping design challenges.

Igi graduated with a degree in Industrial and Interior Design in Milan, Italy (where he was born and raised), but soon realized that his true passion was for the digital world and the art of creating beautiful web experiences.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career as a web-designer with a focus on visual and experience design.

Today, Igi is a highly sought-after creative partner for imagining and building modern, intuitive, and compelling websites for the most discerning brands. Working on web experiences for nearly a decade, he has worked with companies like Zappos, Cisco, wikiHow, and more. Whoever Igi works with he earns their respect for the trail he blazes with his unwavering passion, vision, and premier designs. At heart, Igi is an entrepreneur founding companies like as Molletta Design, Picture This Clothing, Amico Apps, and Meno Design.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. And that’s way too often.