In the past couple months, after the birth of my son Leonardo, life has changed. Leonardo has been a blessing, and I won’t bother you listing all the cute things he does… like hiccuping or smiling… but with this immense joys also came sleep deprivation, stress and an unusual amount of projects with tight deadlines.

Things have been hard, and I have found myself finding comfort in food, alcohol and… yeah even some sporadic cigarettes. One of this Italian old habit that comes back at times of exustion and stress.

So how does this have to do with fasting? Well by total accident I stumbled upon this Ted talk and since I’ve heard about fasting before, and the principle made total sense to me I decided to learn more (by reading “The 5 2 fast diet for beginners“) and try.

The point of fasting is very simple. In modern times, we eat WAY more than we ever, bigger portions, more often, and foods that are processed and high in calories.

This constant stream of food through the body build up waste and toxins that stress the body and the mind. So reducing food intake (and increase water intake) simply allows your body to flush out the unnecessary, giving you a sense of general well being that affects your body and mind.

All I’m doing different is to limit my eating time to 6 hours a day. Basically I eat anything I want, just like before, but within the 6 hours window, which for me is from 12:00 pm to 6:00 pm. And occasionally I’ll water fast all day too.

While at first it was hard to skip breakfast and cut out all my random snacks, I have replaced those habits with loads of water with lemon. I was surprised to see how my brain adapted to my new habits and stopped craving foods all day long.

By not having my body constantly digesting, and my mind entertained with snacks, I have found myself more focused, energised and faster at solving design problems. I’m able to sleep less and wake up well rested, I spend less time munching, cooking and even spend less money!

A truly successful experiment that I want to extend for the next months, all achieved with “Less” (MENO!), my favorite kind of solution.

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Meet Ignazio, affectionately known as “Igi” to friends and colleagues. An Italian designer, creative and entrepreneur who finds it a bit peculiar to refer to himself in the third person, but he’s willing to do so for the sake of this bio.

From his earliest memories, Ignazio’s mind has been a canvas of creativity, and his love for digital design ignited as soon as he could afford a computer and an internet connection that wasn’t the sluggish 56k dial-up.

Growing up in the less glamorous corners of Milan, Italy, Ignazio defied the odds, earning honors at Nuova Accademia di Belle Arti without ever brushing shoulders with the law.

Following his heart’s call, he ventured across the Atlantic to San Francisco, USA, to immerse himself in the startup and User Experience world. It was here that he kickstarted his journey with Meno Design, a digital design studio dedicated to distilling complex digital experiences into their essence, while learning through experimentation.

In Ignazio’s eyes, every piece of design is a potential masterpiece, an artistic expression in its own right. His ongoing challenge is harmonizing his meticulous attention to detail, sometimes bordering on OCD, with the practical timely demands.

Beneath his approachable and calm exterior lies a delight of colorful Italian cursing that surface whenever he stumbles upon poor design choices—though it’s worth noting that he’s incredibly friendly, and a simple “ciao” is always welcomed.