Chi
siamo Who
we are

Design isn’t just a simple choice like cream or sugar. It is understanding a challenge and meeting it with beautiful solutions. And we’re addicted to it.

Our Mission

We strive to provide digital interfaces that are both tailored to the client and friendly to the user. We aim to eliminate all the unnecessary “fluff” so that interactions can have more flow and less “Noooooooooo!”

Our Motivation​

Honestly, design is not just a job to us, it’s a mindset. We simply cannot help ourselves but look at this chaotic world and try to tidy it up a bit. Your challenge could be our next project!

Our Method

The Meno philosophy–minimal and to-the-point–permeates every step of the process. Your engagement will be crucial, but effortless. We may be Italiano, but the communication will always be clear as we wade through the scores of ideas to find the best ones to present to you.

Our (mini) Memoir

Meno began twelve years ago when Igi decided to take his design degree into the digital world. Wanting to work on his own terms, Igi learned on the go. Now Meno has grown into an intimate team that can work fast while staying personal to their clients. From creating logos for start-ups to generating interfaces for giant companies, Meno has never sacrificed the spirit that fueled Igi in the beginning: simple, effective, better design.

The Team

Ignazio Lacitignola

Founder & Designer

Melissa Laci

Cofounder & Product Director

Jaimee Newberry

Client Success

Daniel Raison

Code Master

Simon Skold

Creative Writer

Higor Almeida

Photographer & Makeup Artist

Brad La Pointe

Designer

Our Design Recipe

Designing for us is like preparing a meal. Here’s our five-step recipe to make design Delizioso!

Our UI Cookbook

A collection of recipes for design success! Everything you need to whip up tools your users will drool over.

Fungo! Bravo!

You made it all the way down to the mushroom.

Say Ciao

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About We

Services Design

Projects It

Contact Together

Ignazio Lacitignola

Founder & Designer

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Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” for friends and colleagues, is an Italian designer, creative, and entrepreneur. He feels weird talking about himself in 3rd person, but for the sake of this bio, he will.

Ignazio has been a curious creative since he can remember and embraced digital design as soon as he could afford a computer and an internet connection that wasn’t 56k dial-up.

Ignazio grew up in the ghetto side of Milano, Italy, and somehow managed to graduate with honors at Nuova Accademia di Belle Arti, without ever going to jail.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career with Meno Design, a digital design studio focused on simplifying digital experiences down to their core and learning through experimentation.

He believes that every piece of design can be a work of art and he is still learning to balance his OCD attention to details with time of execution.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. Which is quite often, however he is quite friendly, you should say hi.

Melissa Laci

Cofounder & Product Director

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Melissa Laci

Cofounder & Product Director

Melissa Laci is a technology leader, product director, and NFT and blockchain advisor who is passionate about building easy-to-use consumer tools for otherwise complex systems and industries. From community building and marketing, to reinventing the way consumers communicate with brands through social media, Melissa has been on the cutting edge of technology and consumer trust for nearly two decades. Melissa played a critical role in building a fandom of customers and a “cult-like” following that took Zappos.com from a million dollar idea to a billion dollar brand.

Her behind the scenes role as an out of the box thinker and 0-1 product builder helped onboard hundreds of thousands of customers to new products — most notably the BevMo! rewards platform, Cisco Cloud, Adidas US, MassChallenge and Y Combinator product advisor. In 2018 Melissa made the leap from e-commerce to FinTech & Blockchain as the cofounder and product director for banq — a neobanking, payments, crypto exchange and NFT wallet. She has a vast understanding of the ins and outs of the banking, crypto & NFT industry — from banking partnerships to blockchain infrastructure and product UX, UI and application development.

Jaimee Newberry

Client Success

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Jaimee Newberry

Client Success

When Jaimee isn’t ensuring the success of our client’s projects, she is a speaker, writer, executive coach, organizational designer, and tool-maker.

Jaimee is an industry veteran and regarded expert on applying UX thinking to organizational processes, leadership, client success, and team health. She speaks at web, UX, dev and design conferences and consults globally on topics that improve interpersonal and leadership skills of tech teams. While most designers enjoy pointing out what’s wrong with something, Jaimee instills the value of finding the “what’s good” in everything.

Across her career she has worked with designers, developers, animators, musicians and writers and with C-level execs and leaders from remarkable companies like Audi, Apple, Barnes & Noble, Disney, McDonalds, Nintendo, Zappos, and many more.

Jaimee is fueled by fun, Muppets, Disney, Apple-tech, and a heavy sprinkling of rebellion.
Her life’s mission is to contribute positive things to the world and create tools that allow others to do the same.

Daniel Raison

Code Master

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Daniel Raison

Code Master

Daniel Raison is a web developer working and living is Ascoli Piceno, Italy. He has been passionate about the web ever since he could get his hands on a keyboard. Daniel continually experiments with new platforms and educates himself on the latest technologies. He is always thinking of ways to improve the user experience.

With over 15 years of front and backend development, he worked for several years with web agencies that specialize in web development and communication all over the globe. He is a true Wordpress master, but can build on several other platforms as well.

Daniel is a stubborn problem solver (but not a jerk).  He is someone who really commits to understanding how to get something done right.

He also really loves pizza and enjoys a slice nearly every day.

Simon Skold

Creative Writer

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Simon Skold

Creative Writer

Simone is a storyteller at heart, and a wordsmith by profession, no matter what job he holds. When he was a teacher, he used language to unpack geometry for sophomores; his word play and quick thinking gave birth to a formidable emcee; and now he’s designing language for others as a copywriter. Simone is an obsessive creative problem solver who delights in the process of design; he views the world through that perpetual lens. To him, design thinking is the approach to solving challenges with everything in mind; inspiration is around us all the time, if we have eyes to see it, and sometimes the strangest discoveries are the most exciting.

Simone was named Simon, but he added the “e” for “extra”–a bit of flair to match the ebullience. He lives in Las Vegas now, where he moved to pursue entertainment, and has performed in several shows on the strip, including Tony and Tina’s Wedding and Opium. What’s the next gig? The show he writes.

In the meantime, let him enrapture you with your own story.

Higor Almeida

Photographer & Makeup Artist

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Higor Almeida

Photographer & Makeup Artist

Coming soon!

Brad La Pointe

Experience Designer

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Brad La Pointe

Designer

Brad is a designer and problem-solving enthusiast. With a background in User Experience Design, Digital Architecture, and Operations Management – he laser-focuses on two aspects of the user’s experience: Flow and Satisfaction. 

After fifteen years in Operations Management, Brad yearned to be back in the design world. He found his calling in the field of UX and hasn’t looked back. As a self-proclaimed “overachiever,” Brad continues to refine his skills to “be better than yesterday.” His design process can sometimes be unconventional, but from the unconventional comes creativity.

He lives in Santa Monica (a true Southern California boy) but frequents the Las Vegas desert for family and pool time.

He never passes up the chance for pool time.