Don’t be Afraid to Ask for Things

Heyo! Welcome to the MENO Mistakes Blogcast! MENO mistakes is all about this one big question:

If you could go back in time to the beginning of your career, what piece of advice would you give to your younger self?

Today we have Erika Hall, co-founder and Director of Strategy at Mule Design Studio…which to us is kind of a big deal since Mule is easily one of the most influential design studios in North America.

Erika is a self-taught researcher and designer and as she puts it, “Just fell into Internet things”.

Erika speaks and writes frequently about cross-disciplinary collaboration and the importance of natural language in user interfaces. Her enthusiasm for evidence-based decision-making led her to write “Just Enough Research”, published by A Book Apart. She speaks frequently to local and international audiences on topics ranging from collaboration and design research to effective interface language. Her current talks explore the limits of using quantitative data to make design decisions.

In her spare time, she battles empty corporate jargon at Unsuck It and is also not afraid to appear on stage in a cinderella costume.

Follow Erika on twitter @mulegirl

Want to lear more about the ever fascinating Erika Hall? This interview about philosophy, phone calls and her professional journey is pretty incredible and hysterical.

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Have a person in mind who we should interview? Tweet us! 


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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Meet Ignazio, affectionately known as “Igi” to friends and colleagues. An Italian designer, creative and entrepreneur who finds it a bit peculiar to refer to himself in the third person, but he’s willing to do so for the sake of this bio.

From his earliest memories, Ignazio’s mind has been a canvas of creativity, and his love for digital design ignited as soon as he could afford a computer and an internet connection that wasn’t the sluggish 56k dial-up.

Growing up in the less glamorous corners of Milan, Italy, Ignazio defied the odds, earning honors at Nuova Accademia di Belle Arti without ever brushing shoulders with the law.

Following his heart’s call, he ventured across the Atlantic to San Francisco, USA, to immerse himself in the startup and User Experience world. It was here that he kickstarted his journey with Meno Design, a digital design studio dedicated to distilling complex digital experiences into their essence, while learning through experimentation.

In Ignazio’s eyes, every piece of design is a potential masterpiece, an artistic expression in its own right. His ongoing challenge is harmonizing his meticulous attention to detail, sometimes bordering on OCD, with the practical timely demands.

Beneath his approachable and calm exterior lies a delight of colorful Italian cursing that surface whenever he stumbles upon poor design choices—though it’s worth noting that he’s incredibly friendly, and a simple “ciao” is always welcomed.