Don’t be Afraid to Ask for Things

Heyo! Welcome to the MENO Mistakes Blogcast! MENO mistakes is all about this one big question:

If you could go back in time to the beginning of your career, what piece of advice would you give to your younger self?

Today we have Erika Hall, co-founder and Director of Strategy at Mule Design Studio…which to us is kind of a big deal since Mule is easily one of the most influential design studios in North America.

Erika is a self-taught researcher and designer and as she puts it, “Just fell into Internet things”.

Erika speaks and writes frequently about cross-disciplinary collaboration and the importance of natural language in user interfaces. Her enthusiasm for evidence-based decision-making led her to write “Just Enough Research”, published by A Book Apart. She speaks frequently to local and international audiences on topics ranging from collaboration and design research to effective interface language. Her current talks explore the limits of using quantitative data to make design decisions.

In her spare time, she battles empty corporate jargon at Unsuck It and is also not afraid to appear on stage in a cinderella costume.

Follow Erika on twitter @mulegirl

Want to lear more about the ever fascinating Erika Hall? This interview about philosophy, phone calls and her professional journey is pretty incredible and hysterical.

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Have a person in mind who we should interview? Tweet us! 


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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” for friends and colleagues, is an Italian designer, creative, and entrepreneur. He feels weird talking about himself in 3rd person, but for the sake of this bio, he will.

Ignazio has been a curious creative since he can remember and embraced digital design as soon as he could afford a computer and an internet connection that wasn’t 56k dial-up.

Ignazio grew up in the ghetto side of Milano, Italy, and somehow managed to graduate with honors at Nuova Accademia di Belle Arti, without ever going to jail.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career with Meno Design, a digital design studio focused on simplifying digital experiences down to their core and learning through experimentation.

He believes that every piece of design can be a work of art and he is still learning to balance his OCD attention to details with time of execution.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. Which is quite often, however he is quite friendly, you should say hi.