Ignazio

Fixing Things

Fixing Things

As a designer and passionate creator I’m slightly obsessed with finding problems and fixing things. At times I might come across cranky while using a microwave, irritated when reading a restaurant menu or just flat out furious when dealing with remote controls, but I’m ok with that, you can’t fix problems you don’t see. In this post I want to share […]

6 Tips for Simplistic Web Design

6 Tips for Simplistic Web Design

Business, like life, politics and a cat’s psychology, is complicated. Products or services can sometimes come across as far too intricate or techie complex to explain clearly. A good website deconstructs the complexity behind the idea or service and makes it easily to understood and easily remembered. If, as a designer, you think a business is too […]

The Essence of Coffee

The Essence of Coffee

Last week (Feb 11) Renato Bialetti have died. While his name is not well known in the US, you have definitely seen at some point the invention that he contributed with his dad Alfonso Bialetti and designer Luigi De Ponti brought to life, the Moka Pot. As a proud Italian, Renato’s loss saddened me, the Moka is one of Italy’s most iconic piece of design. This simple […]

Subscription Vs. Perpetual Licensing

Subscription Vs. Perpetual Licensing

Should you make the switch from perpetual to subscription-based software licensing? A simple decision like that could turn your business around, so let’s analyze the pros and cons of this two different pricing strategies. Perpetual licensing This system is all there have been for many years, the customer has to pay upfront for the usage […]

MENO Give Back

MENO Give Back

Hey guys, the MENO Give Back program is now open for applicants! Here I wanted to take the time to explain what this program is and why came to life. At MENO we have extensive startup background, not only we have had startups of our own (One of which is still running mollettadesign.com), but over […]

Design Sprints

Design Sprints

Design sprints are a topic that is getting a lot of talking; we instinctively understand the value of design and the word “Design sprint” has a very sexy sound (at least for me!), but what are they really? How can they help you and your product? Design sprints derive from the Lean thinking movement, wich is […]

Ideas that Suck

Ideas that Suck

Do you feel that most of your ideas suck? Well, I hate to tell you this, but they probably do. Welcome to the club! We have dozens of productive and non-productive ideas every day, and we should not feel guilty for having ideas that suck, but what we do need to learn is to identify the two […]

About We

Services Design

Projects It

Contact Together

Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” as his friends and colleagues call him, has been deconstructing and designing since he could hold a pencil. Today, Igi uses his youthful curiosity and creativity to take on more sophisticated, world-shaping design challenges.

Igi graduated with a degree in Industrial and Interior Design in Milan, Italy (where he was born and raised), but soon realized that his true passion was for the digital world and the art of creating beautiful web experiences.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career as a web-designer with a focus on visual and experience design.

Today, Igi is a highly sought-after creative partner for imagining and building modern, intuitive, and compelling websites for the most discerning brands. Working on web experiences for nearly a decade, he has worked with companies like Zappos, Cisco, wikiHow, and more. Whoever Igi works with he earns their respect for the trail he blazes with his unwavering passion, vision, and premier designs. At heart, Igi is an entrepreneur founding companies like as Molletta Design, Picture This Clothing, Amico Apps, and Meno Design.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. And that’s way too often.