Ignazio

Fixing Things

Fixing Things

As a designer and passionate creator I’m slightly obsessed with finding problems and fixing things. At times I might come across cranky while using a microwave, irritated when reading a restaurant menu or just flat out furious when dealing with remote controls, but I’m ok with that, you can’t fix problems you don’t see. In this post I want to share […]

6 Tips for Simplistic Web Design

6 Tips for Simplistic Web Design

Business, like life, politics and a cat’s psychology, is complicated. Products or services can sometimes come across as far too intricate or techie complex to explain clearly. A good website deconstructs the complexity behind the idea or service and makes it easily to understood and easily remembered. If, as a designer, you think a business is too […]

The Essence of Coffee

The Essence of Coffee

Last week (Feb 11) Renato Bialetti have died. While his name is not well known in the US, you have definitely seen at some point the invention that he contributed with his dad Alfonso Bialetti and designer Luigi De Ponti brought to life, the Moka Pot. As a proud Italian, Renato’s loss saddened me, the Moka is one of Italy’s most iconic piece of design. This simple […]

Subscription Vs. Perpetual Licensing

Subscription Vs. Perpetual Licensing

Should you make the switch from perpetual to subscription-based software licensing? A simple decision like that could turn your business around, so let’s analyze the pros and cons of this two different pricing strategies. Perpetual licensing This system is all there have been for many years, the customer has to pay upfront for the usage […]

MENO Give Back

MENO Give Back

Hey guys, the MENO Give Back program is now open for applicants! Here I wanted to take the time to explain what this program is and why came to life. At MENO we have extensive startup background, not only we have had startups of our own (One of which is still running mollettadesign.com), but over […]

Design Sprints

Design Sprints

Design sprints are a topic that is getting a lot of talking; we instinctively understand the value of design and the word “Design sprint” has a very sexy sound (at least for me!), but what are they really? How can they help you and your product? Design sprints derive from the Lean thinking movement, wich is […]

Ideas that Suck

Ideas that Suck

Do you feel that most of your ideas suck? Well, I hate to tell you this, but they probably do. Welcome to the club! We have dozens of productive and non-productive ideas every day, and we should not feel guilty for having ideas that suck, but what we do need to learn is to identify the two […]

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Meet Ignazio, affectionately known as “Igi” to friends and colleagues. An Italian designer, creative and entrepreneur who finds it a bit peculiar to refer to himself in the third person, but he’s willing to do so for the sake of this bio.

From his earliest memories, Ignazio’s mind has been a canvas of creativity, and his love for digital design ignited as soon as he could afford a computer and an internet connection that wasn’t the sluggish 56k dial-up.

Growing up in the less glamorous corners of Milan, Italy, Ignazio defied the odds, earning honors at Nuova Accademia di Belle Arti without ever brushing shoulders with the law.

Following his heart’s call, he ventured across the Atlantic to San Francisco, USA, to immerse himself in the startup and User Experience world. It was here that he kickstarted his journey with Meno Design, a digital design studio dedicated to distilling complex digital experiences into their essence, while learning through experimentation.

In Ignazio’s eyes, every piece of design is a potential masterpiece, an artistic expression in its own right. His ongoing challenge is harmonizing his meticulous attention to detail, sometimes bordering on OCD, with the practical timely demands.

Beneath his approachable and calm exterior lies a delight of colorful Italian cursing that surface whenever he stumbles upon poor design choices—though it’s worth noting that he’s incredibly friendly, and a simple “ciao” is always welcomed.