I often buy more books and audiobooks than I can handle, and they end up sitting in my library for a while. This past week I did some sort of a “book sprint” trying to catch up and one of the books I had in my list was “You Get What You Give” Social Media Principles and Strategies for […]

A few weeks ago I attended a Designers & Geeks Meetup here in San Francisco and had the pleasure to experience a talk from Audrey Crane, a designer, and partner at DesignMap. I was blown away from Audrey’s energy and humor while presenting her design-saving ideas. The room bursted into laughter several times and we all learned some good tricks. Oh, BTW she was […]

Reading Creative Confidence By Tom and David Kelly of IDEO made me realize more than ever how much empathy plays a role in creating truly great and impactful designs. We all know of this age-old rule: Art is for the Artist and Design is for the User. So why is it that so many designers today are forgetting this […]

There are many ideas out there about ways to foster your creativity and come up with good ideas, but Austin Kleon surely has a special take on it in his book “Steal like an artist“. I’ve had this book in my Kindle for over a year, and I finally got to it the other day, it contains […]

Brainstorming sessions are a lot of fun, and we get to lead several of them during our client design sprints in order to unleash new creative ideas and come up with solutions to our clients’ problems. However, sometimes the creative flow can start to slow down and may even come to a complete halt. And […]

Feedback implies change, discomfort, confusion and extra work or stress, and that’s why it’s tough to deliver it, but it’s an indispensable part of the design process. I’ve been a designer for a decade now, and I have sees recurring patterns on the delivery of design feedback, so here are eight essential tips that will […]

Failure, what’s scarier than that? Perhaps a public one? Ed Catcall, Pixar Co-founder and President of Pixar Animation exposes an incredibly inspiring point of view in his book Creativity inc, a must read for anyone that wants to know how Pixar fosters incredible creativity in their company culture.  (And who doesn’t wish to know that?!…) Here are some […]

It’s much more apparent now than ever before, that branding is the main focus of many companies – which makes sense because having a great brand always pays big dividends in the business. Branding is more than a logo, clever tagline, color pallet or consistent messaging. Branding is aligning your company’s values with the ones of your consumers. It’s about making people […]

The past month or so I have been spending a considerable amount of my time working on rebranding projects, and I tend not to like getting myself into projects (including parenting) without bringing along reinforcements – my e-books. If you want to learn anything about marketing, turn to Seth Godin, if you want to find […]