Ignazio

Make this pretty, please!

Make this pretty, please!

A few weeks ago I attended a Designers & Geeks Meetup here in San Francisco and had the pleasure to experience a talk from Audrey Crane, a designer, and partner at DesignMap. I was blown away from Audrey’s energy and humor while presenting her design-saving ideas. The room bursted into laughter several times and we all learned some good tricks. Oh, BTW she was […]

8 Essential Tips on Delivering Feedback to Designers

8 Essential Tips on Delivering Feedback to Designers

Feedback implies change, discomfort, confusion and extra work or stress, and that’s why it’s tough to deliver it, but it’s an indispensable part of the design process. I’ve been a designer for a decade now, and I have sees recurring patterns on the delivery of design feedback, so here are eight essential tips that will […]

Why Nurturing a Fearless Culture Is the Key to Groundbreaking Creative Work

Why Nurturing a Fearless Culture Is the Key to Groundbreaking Creative Work

Failure, what’s scarier than that? Perhaps a public one? Ed Catcall, Pixar Co-founder and President of Pixar Animation exposes an incredibly inspiring point of view in his book Creativity inc, a must read for anyone that wants to know how Pixar fosters incredible creativity in their company culture.  (And who doesn’t wish to know that?!…) Here are some […]

The Dark Side of Branding

The Dark Side of Branding

It’s much more apparent now than ever before, that branding is the main focus of many companies – which makes sense because having a great brand always pays big dividends in the business. Branding is more than a logo, clever tagline, color pallet or consistent messaging. Branding is aligning your company’s values with the ones of your consumers. It’s about making people […]

Uncovering Your Brand’s Magic

Uncovering Your Brand’s Magic

The past month or so I have been spending a considerable amount of my time working on rebranding projects, and I tend not to like getting myself into projects (including parenting) without bringing along reinforcements – my e-books. If you want to learn anything about marketing, turn to Seth Godin, if you want to find […]

Minimalize Me

Minimalize Me

Recently I’ve been exposed to some books about the minimalist lifestyle and quickly realized that my values are perfectly aligned with the minimalist principles and that I have actually been applying them in my life and design work without consciously knowing it. The word minimalism has gained big popularity in the recent years and it’s primarily […]

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” as his friends and colleagues call him, has been deconstructing and designing since he could hold a pencil. Today, Igi uses his youthful curiosity and creativity to take on more sophisticated, world-shaping design challenges.

Igi graduated with a degree in Industrial and Interior Design in Milan, Italy (where he was born and raised), but soon realized that his true passion was for the digital world and the art of creating beautiful web experiences.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career as a web-designer with a focus on visual and experience design.

Today, Igi is a highly sought-after creative partner for imagining and building modern, intuitive, and compelling websites for the most discerning brands. Working on web experiences for nearly a decade, he has worked with companies like Zappos, Cisco, wikiHow, and more. Whoever Igi works with he earns their respect for the trail he blazes with his unwavering passion, vision, and premier designs. At heart, Igi is an entrepreneur founding companies like as Molletta Design, Picture This Clothing, Amico Apps, and Meno Design.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. And that’s way too often.