MENO Give Back

Hey guys, the MENO Give Back program is now open for applicants! Here I wanted to take the time to explain what this program is and why came to life.

At MENO we have extensive startup background, not only we have had startups of our own (One of which is still running, but over the years, we have had the honor to work with over 50 startups determined to change the world.

We have experienced the startup pressure first hand, and we still do actually, it’s an energizing, exiting, fucking amazing and ridiculously painful adventure that start with a dream that often becomes your worst nightmare.

It’s fundamentally pure pain and terror mixed with financial scarcity, future uncertainty a pinch of depression, sleepless nights, and hangovers.

But it’s also a journey of self-discovery and self-improvement that makes life worth living. And we deeply advice the people with this kind of courage.

At MENO we owe everything to startups, we would not exist without them, actually most things in the world would not exist without startups. Everything we see and use started with an idea and leap of faith.

So it’s time for us to return the favor to the world.

The MENO Give Back program is very straightforward, if you are a startup which goal is to make a truly positive impact in the world with your product or service (not a “We want to make money” goal), and if you are in business for less than three years, then you qualify to participate!

The winner of the program will win a full week design sprint ($10k value) that can be allocated to whatever you need, a rebranding exercise, a new website, app, brainstorming ideas, really anything we can help with for your startup success.

If your startups qualifies you can participate here

If you know, anyone that might be interested, just share the news with your community!
We look forward to making the world a better place with the startup winner!

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Meet Ignazio, affectionately known as “Igi” to friends and colleagues. An Italian designer, creative and entrepreneur who finds it a bit peculiar to refer to himself in the third person, but he’s willing to do so for the sake of this bio.

From his earliest memories, Ignazio’s mind has been a canvas of creativity, and his love for digital design ignited as soon as he could afford a computer and an internet connection that wasn’t the sluggish 56k dial-up.

Growing up in the less glamorous corners of Milan, Italy, Ignazio defied the odds, earning honors at Nuova Accademia di Belle Arti without ever brushing shoulders with the law.

Following his heart’s call, he ventured across the Atlantic to San Francisco, USA, to immerse himself in the startup and User Experience world. It was here that he kickstarted his journey with Meno Design, a digital design studio dedicated to distilling complex digital experiences into their essence, while learning through experimentation.

In Ignazio’s eyes, every piece of design is a potential masterpiece, an artistic expression in its own right. His ongoing challenge is harmonizing his meticulous attention to detail, sometimes bordering on OCD, with the practical timely demands.

Beneath his approachable and calm exterior lies a delight of colorful Italian cursing that surface whenever he stumbles upon poor design choices—though it’s worth noting that he’s incredibly friendly, and a simple “ciao” is always welcomed.