MENO Give Back

Hey guys, the MENO Give Back program is now open for applicants! Here I wanted to take the time to explain what this program is and why came to life.

At MENO we have extensive startup background, not only we have had startups of our own (One of which is still running, but over the years, we have had the honor to work with over 50 startups determined to change the world.

We have experienced the startup pressure first hand, and we still do actually, it’s an energizing, exiting, fucking amazing and ridiculously painful adventure that start with a dream that often becomes your worst nightmare.

It’s fundamentally pure pain and terror mixed with financial scarcity, future uncertainty a pinch of depression, sleepless nights, and hangovers.

But it’s also a journey of self-discovery and self-improvement that makes life worth living. And we deeply advice the people with this kind of courage.

At MENO we owe everything to startups, we would not exist without them, actually most things in the world would not exist without startups. Everything we see and use started with an idea and leap of faith.

So it’s time for us to return the favor to the world.

The MENO Give Back program is very straightforward, if you are a startup which goal is to make a truly positive impact in the world with your product or service (not a “We want to make money” goal), and if you are in business for less than three years, then you qualify to participate!

The winner of the program will win a full week design sprint ($10k value) that can be allocated to whatever you need, a rebranding exercise, a new website, app, brainstorming ideas, really anything we can help with for your startup success.

If your startups qualifies you can participate here

If you know, anyone that might be interested, just share the news with your community!
We look forward to making the world a better place with the startup winner!

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” for friends and colleagues, is an Italian designer, creative, and entrepreneur. He feels weird talking about himself in 3rd person, but for the sake of this bio, he will.

Ignazio has been a curious creative since he can remember and embraced digital design as soon as he could afford a computer and an internet connection that wasn’t 56k dial-up.

Ignazio grew up in the ghetto side of Milano, Italy, and somehow managed to graduate with honors at Nuova Accademia di Belle Arti, without ever going to jail.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career with Meno Design, a digital design studio focused on simplifying digital experiences down to their core and learning through experimentation.

He believes that every piece of design can be a work of art and he is still learning to balance his OCD attention to details with time of execution.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. Which is quite often, however he is quite friendly, you should say hi.