Category: Uncategorized

How To Create An Emotionally Positive First *Website* Impression

How To Create An Emotionally Positive First *Website* Impression

Remember the time when you introduced yourself to your partner’s parents? Remember how carefully you selected your outfit, haircut and practiced your smile, voice, and handshake? That’s because you know how important it was to get your first impression right. You have just one shot for that; a negative first impression takes a lot of […]

Know Thy Budget!

Know Thy Budget!

You wouldn’t go into the house buying market or car buying market or hell, even a prom dress buying market, without having a clear budget in mind. So why do so many compaines and individuals who are seeking Design help throw out their RFPs just to simply see how much their proposed scope of work will […]

Don’t be Afraid to Ask for Things

Don’t be Afraid to Ask for Things

Heyo! Welcome to the MENO Mistakes Blogcast! MENO mistakes is all about this one big question: If you could go back in time to the beginning of your career, what piece of advice would you give to your younger self? Today we have Erika Hall, co-founder and Director of Strategy at Mule Design Studio…which to us […]

4 Things to Forget if You Want to Write Good Copy

4 Things to Forget if You Want to Write Good Copy

So you’ve checked the budget, and there’s no room for a copywriter. OK, we can work with that. But before you start, we need to squash some bad habits you probably have. To get rolling, I asked some colleagues for advice on how they’ve found success. As PR & brand copywriters, we’ve learned lots of […]

6.5 Tips to Staying Creative

6.5 Tips to Staying Creative

Before getting started on a few practices that have helped us immensely keeping our creative juice going, let me clarify a bit what I mean by “Creative”: Creative = Anyone that has ever used their mind to solve a problem. That’s a lot of people… Creativity is not an attribute of a few magical designers or artists; creativity is […]

Suck at Writing

Suck at Writing

This month I celebrate my 1-year write-aversary! One year ago I challenged myself to start writing down my thoughts on design and life twice a month and though it hasn’t always been easy, I did it! Ok, maybe I slacked a couple of times because we had a baby and crazy workloads, but for the […]

Sprint Book Review

Sprint Book Review

As a startup studio that works with other startups, we are lucky to get to work with passionate people that get excited about new ideas. The problem is that there are always too many ideas and it’s very difficult to pick which ones to explore and build next. Building something is a time and energy consuming […]

Less

Less

In the past couple months, after the birth of my son Leonardo, life has changed. Leonardo has been a blessing, and I won’t bother you listing all the cute things he does… like hiccuping or smiling… but with this immense joys also came sleep deprivation, stress and an unusual amount of projects with tight deadlines. […]

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Meet Ignazio, affectionately known as “Igi” to friends and colleagues. An Italian designer, creative and entrepreneur who finds it a bit peculiar to refer to himself in the third person, but he’s willing to do so for the sake of this bio.

From his earliest memories, Ignazio’s mind has been a canvas of creativity, and his love for digital design ignited as soon as he could afford a computer and an internet connection that wasn’t the sluggish 56k dial-up.

Growing up in the less glamorous corners of Milan, Italy, Ignazio defied the odds, earning honors at Nuova Accademia di Belle Arti without ever brushing shoulders with the law.

Following his heart’s call, he ventured across the Atlantic to San Francisco, USA, to immerse himself in the startup and User Experience world. It was here that he kickstarted his journey with Meno Design, a digital design studio dedicated to distilling complex digital experiences into their essence, while learning through experimentation.

In Ignazio’s eyes, every piece of design is a potential masterpiece, an artistic expression in its own right. His ongoing challenge is harmonizing his meticulous attention to detail, sometimes bordering on OCD, with the practical timely demands.

Beneath his approachable and calm exterior lies a delight of colorful Italian cursing that surface whenever he stumbles upon poor design choices—though it’s worth noting that he’s incredibly friendly, and a simple “ciao” is always welcomed.