there's another freedom out there, and it comes from somewhere else, and that somewhere else is the place I'm interested in.

Simone Skold

Creative Writer

Simone is a storyteller at heart, and a wordsmith by profession, no matter what job he holds. When he was a teacher, he used language to unpack geometry for sophomores; his word play and quick thinking gave birth to a formidable emcee; and now he’s designing language for others as a copywriter. Simone is an obsessive creative problem solver who delights in the process of design; he views the world through that perpetual lens. To him, design thinking is the approach to solving challenges with everything in mind; inspiration is around us all the time, if we have eyes to see it, and sometimes the strangest discoveries are the most exciting. Simone was named Simon, but he added the “e” for “extra”–a bit of flair to match the ebullience. He lives in Las Vegas now, where he moved to pursue entertainment, and has performed in several shows on the strip, including Tony and Tina’s Wedding and Opium. What’s the next gig? The show he writes. In the meantime, let him enrapture you with your own story.

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Meet Ignazio, affectionately known as “Igi” to friends and colleagues. An Italian designer, creative and entrepreneur who finds it a bit peculiar to refer to himself in the third person, but he’s willing to do so for the sake of this bio.

From his earliest memories, Ignazio’s mind has been a canvas of creativity, and his love for digital design ignited as soon as he could afford a computer and an internet connection that wasn’t the sluggish 56k dial-up.

Growing up in the less glamorous corners of Milan, Italy, Ignazio defied the odds, earning honors at Nuova Accademia di Belle Arti without ever brushing shoulders with the law.

Following his heart’s call, he ventured across the Atlantic to San Francisco, USA, to immerse himself in the startup and User Experience world. It was here that he kickstarted his journey with Meno Design, a digital design studio dedicated to distilling complex digital experiences into their essence, while learning through experimentation.

In Ignazio’s eyes, every piece of design is a potential masterpiece, an artistic expression in its own right. His ongoing challenge is harmonizing his meticulous attention to detail, sometimes bordering on OCD, with the practical timely demands.

Beneath his approachable and calm exterior lies a delight of colorful Italian cursing that surface whenever he stumbles upon poor design choices—though it’s worth noting that he’s incredibly friendly, and a simple “ciao” is always welcomed.