there's another freedom out there, and it comes from somewhere else, and that somewhere else is the place I'm interested in.

Frank Gehry

Simone Skold

Creative Writer

Simone is a storyteller at heart, and a wordsmith by profession, no matter what job he holds. When he was a teacher, he used language to unpack geometry for sophomores; his word play and quick thinking gave birth to a formidable emcee; and now he’s designing language for others as a copywriter. Simone is an obsessive creative problem solver who delights in the process of design; he views the world through that perpetual lens. To him, design thinking is the approach to solving challenges with everything in mind; inspiration is around us all the time, if we have eyes to see it, and sometimes the strangest discoveries are the most exciting. Simone was named Simon, but he added the “e” for “extra”–a bit of flair to match the ebullience. He lives in Las Vegas now, where he moved to pursue entertainment, and has performed in several shows on the strip, including Tony and Tina’s Wedding and Opium. What’s the next gig? The show he writes. In the meantime, let him enrapture you with your own story.

Fungo! Bravo!

You made it all the way down to the mushroom.

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” as his friends and colleagues call him, has been deconstructing and designing since he could hold a pencil. Today, Igi uses his youthful curiosity and creativity to take on more sophisticated, world-shaping design challenges.

Igi graduated with a degree in Industrial and Interior Design in Milan, Italy (where he was born and raised), but soon realized that his true passion was for the digital world and the art of creating beautiful web experiences.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career as a web-designer with a focus on visual and experience design.

Today, Igi is a highly sought-after creative partner for imagining and building modern, intuitive, and compelling websites for the most discerning brands. Working on web experiences for nearly a decade, he has worked with companies like Zappos, Cisco, wikiHow, and more. Whoever Igi works with he earns their respect for the trail he blazes with his unwavering passion, vision, and premier designs. At heart, Igi is an entrepreneur founding companies like as Molletta Design, Picture This Clothing, Amico Apps, and Meno Design.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. And that’s way too often.