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Cisco Systems, Inc. is an American multinational corporation technology company headquartered in San Jose, California, that designs, manufactures and sells networking equipment worldwide. Basically building the internet.

The Cisco website has hundreds of products, thousands of pages, and millions of daily visitors. But it was built on several different platforms and tons of content has been added over the years, which is why their old site-wide navigation had morphed into a cluster of links with a weak structural hierarchy.

This made the navigation experience complicated and frustrating.

Our challenge was to redesign the site with a clearer way to navigate that remains within the Cisco branding guidelines

A peek into our months of design exploration

Step by Step

Once we had our style direction down, we made our first UI interactive prototype

To better visualize interactions and identify usability issues we mocked an interactive prototype (using HTML/CS) for the team to explore and the developers to replicate. 

We had a couple issues dealing with difficult text contrast and confusing tab styling, so we started exploring more options.

And about 50 iterations later..

We settled on a new tab design, different colors, improved icons and overall architecture, which all performed well with users on both the desktop and mobile site.
Re-organizing the menu items took extensive communication with various Cisco departments to make sure that we kept all the important content while stripping away anything obsolete.
Oh! And did we tell you that we love making 3D renders? This mock of a Cisco product was created to show them how much cleaner, more cohesive and controlled their product pages could be if we created 3D rasterizations of each item.

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Ignazio Lacitignola

Founder & Designer

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Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” as his friends and colleagues call him, has been deconstructing and designing since he could hold a pencil. Today, Igi uses his youthful curiosity and creativity to take on more sophisticated, world-shaping design challenges.

Igi graduated with a degree in Industrial and Interior Design in Milan, Italy (where he was born and raised), but soon realized that his true passion was for the digital world and the art of creating beautiful web experiences.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career as a web-designer with a focus on visual and experience design.

Today, Igi is a highly sought-after creative partner for imagining and building modern, intuitive, and compelling websites for the most discerning brands. Working on web experiences for nearly a decade, he has worked with companies like Zappos, Cisco, wikiHow, and more. Whoever Igi works with he earns their respect for the trail he blazes with his unwavering passion, vision, and premier designs. At heart, Igi is an entrepreneur founding companies like as Molletta Design, Picture This Clothing, Amico Apps, and Meno Design.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. And that’s way too often.