By proposing the right content at the right time.
Since TinySuperheros is based in Missouri we held a Skype kickoff call so that we could meet each other ‘face-to-face’ and learn more about the business.
Robin has done a wonderful job over the years at producing amazing content for the site, collecting hundreds of heart braking and inspiring stories that drove lots of qualified traffic. However the site structure and ecommerce support were not flexible. SquareSpace was an easy platform for her to maintain but the ecommerce capabilities was making the checkout experience a bit of a mess for the type of products that she offers.
The positive impact of the new design, straight from Google Analitics!