In 2014, Matt Lauzon, previously CEO and founder of online jewelry company, Gemvara, reached out us looking for a partnership that could support the design efforts for his new customer review based project, Dunwello.com. Initially Dunwello was conceived as a tool to share feedback within companies but it quickly transitioned into a site for professionals to collect and share feedback from their customer base.
Our journey started with a few very basic visual branding exercises that lead to their logo. The mark represents both a checkmark and a very happy person with arms up in the air. This logo was one of those logos where we were not sold on it completely, but no matter how many explorations we kept going back to the same one. Over time it grew on us, so it just stuck.
The last thing we designed for Dunwello was actually the homepage, but since it seems to be the first thing that everyone wants to see – here it is. :)
We explored countless iterations of this homepage (all of which have been unfortunately lost in the abyss that is Google Drive trash) but one of the initial challenges that we faced was that it was very hard to message to both professionals and clients. We wanted to tell professionals (like fitness instructors, hair stylists or photographers) “You should create an account and ask for reviews!” but we also wanted to tell people “You should open and account to review your favorite professional!”
This ultimately diluted the homepage messaging and left new users confused. So we finally gave up and just tried to showcase four main things: 1) Featured professionals profiles 2) Featured reviews 3) Key product benefits 4) Signup process.
Simplicity as always went a long way and imediately people started creating more profiles.
Then it came time to make an iOs app. This was a relatively new thing for us, since we have designed very few iOs apps prior to this, so this was a very exciting challenge. We thought that after designing the mobile site it would have been easy to do the app…but boy were we wrong.
Mobile Site ≠ Mobile App
The flexibility of a native app allows for much more freedom and gave us liberty to make more creative interactions wich basically made us start the design of the app from scratch.
These welcome screens were also the last screens to be designed, but why not start from those.
The Dunwello iOs app offers most of the functionalities offered in the web-based app but thanks to the iPhone camera it made it faster to leave photo reviews and on-the-fly profile updates. As of right now, we don’t have any usability data on the app, but it is ultimately a much more pleasant and intimate experience than the mobile website. We are excited to see how the app will help Dunwello grow it’s user base and overall engagement.