We contributed to UX and UI improvements for BevMo’s rewards program, the leading specialty beverage retailer on the West Coast.

The head of Ecommerce & Mobile at BevMo! reached out to Meno in order to help them solve UX challenges for their new ClubBev! Loyalty Program. They needed us to structure the customer account section in order to facilitate the participating customers’ interaction with all of the exciting new features, but without disrupting the site’s usual flow.

Our challenge with this project was to deliver a product that would be relatively easy to integrate with BevMo!’s existing platform, but with a design that is friendly and intuitive to their users.

Below are a few of the final screens designed for both desktop and mobile users.

You can see how BevMo! was able to integrate their own design and style into the structure that we built for them.

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“We needed a team that we could trust to do a great job, and MENO design did just that.”

As soon as we wrapped up the UX designs for the new ClubBev! Loyalty Program the BevMo! HR team gave us another call! They needed a Careers website that would help highlight the internal culture of BevMo! when hiring for the peak holiday season. And they needed it to live within their current website. The objectives of the BevMo! Careers website is to feature employee stories, post available job positions and show how future employees can build a career at BevMo!
The main challenge behind designing this site is that it had to be executed within their templated platform while simultaneously reflecting new branded elements that were introduced that year. So we had to create a new way to navigate through the career website while keeping their header, footer and navigation.
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Ignazio Lacitignola

Founder & Designer

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Ignazio Lacitignola

Founder & Designer

Meet Ignazio, affectionately known as “Igi” to friends and colleagues. An Italian designer, creative and entrepreneur who finds it a bit peculiar to refer to himself in the third person, but he’s willing to do so for the sake of this bio.

From his earliest memories, Ignazio’s mind has been a canvas of creativity, and his love for digital design ignited as soon as he could afford a computer and an internet connection that wasn’t the sluggish 56k dial-up.

Growing up in the less glamorous corners of Milan, Italy, Ignazio defied the odds, earning honors at Nuova Accademia di Belle Arti without ever brushing shoulders with the law.

Following his heart’s call, he ventured across the Atlantic to San Francisco, USA, to immerse himself in the startup and User Experience world. It was here that he kickstarted his journey with Meno Design, a digital design studio dedicated to distilling complex digital experiences into their essence, while learning through experimentation.

In Ignazio’s eyes, every piece of design is a potential masterpiece, an artistic expression in its own right. His ongoing challenge is harmonizing his meticulous attention to detail, sometimes bordering on OCD, with the practical timely demands.

Beneath his approachable and calm exterior lies a delight of colorful Italian cursing that surface whenever he stumbles upon poor design choices—though it’s worth noting that he’s incredibly friendly, and a simple “ciao” is always welcomed.