Simone Legno – Founder of Tokidoki

Get a Lawyer Early in the Game

Heyo! Welcome to the MENO Mistakes Podcast…or whatever the hell this classifies as.

MENO mistakes is all about this one big question:

If you could go back in time to the beginning of your career, what piece of advice would you give to your younger self?

This week we have the privilege of talking to Simone Legno, the man behind the wildly loved brand tokidoki.

Simone’s passion for Japanese art started when he was a young boy growing up in Rome, Italy (yes, you wouldn’t guess that based on his artwork style, but he is, in fact, Italian!) His passion turned into growing an internationally recognized pop culture brand that is all based around a compilation of sassy yet lovable characters such as the “Moofia”, “Unicorno”, “Donutella”, “Til Death Do Us Part”, and “Cactus Friends”.

tokidoki products are now sold in NordstromMacy’sFred Segal, Karmaloop and more than 1000 boutiques in more than 60 countries worldwide. And as a mom of two, I can’t get enough of the tokidoki prints on my FAVORITE mommy bag and baby accessories (especially the cloth diapers)!

Simone has also collaborated with high-profile clients such as  VolkswagenMTVJohn GallianoChampionToyotaRenaultDaihatsuBenQMicrosoft, Narcotic Bureau of Singapore, Telecom ItaliaKarl LagerfeldLeSportsacOnitsuka TigerMarvel EntertainmentNew EraHello KittyFujitsuLevi’s, Smashbox cosmetics, XboxT-mobileFornarinaSkullcandyMattel and Medicom Toy.

Follow Simone Legno on Twitter and Instagram and tokidoki brand too!

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Have a person in mind who we should interview next? Comment below! 


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