Brand Discovery​

We believe that successful brands are built from the inside out. As such, a key component for creating a brand identity is to thoroughly understand the vision for the brand from its founders. Take the time to complete these two forms and we will be well on our way. Grazie!

Step 1

The Difference Model

The objective of this form is to get a deeper sense of the team’s personal affinities which we will reflect and integrate into your brand’s final visual and verbal identity. We like to use “The Difference Model” by brand and marketing guru, Bernadette Jiwa. Below you can find the questions as well as examples of how other successful brands have answered them. Go ahead and fill out the questionnaire as it will be used to guide our dialogue. We can chat in person during our next meeting.

Step 2

Visual Design Preferences

[contact-form-7 id="18720" title="Brand Design"]

About We

Services Design

Projects It

Contact Together

Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” as his friends and colleagues call him, has been deconstructing and designing since he could hold a pencil. Today, Igi uses his youthful curiosity and creativity to take on more sophisticated, world-shaping design challenges.

Igi graduated with a degree in Industrial and Interior Design in Milan, Italy (where he was born and raised), but soon realized that his true passion was for the digital world and the art of creating beautiful web experiences.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career as a web-designer with a focus on visual and experience design.

Today, Igi is a highly sought-after creative partner for imagining and building modern, intuitive, and compelling websites for the most discerning brands. Working on web experiences for nearly a decade, he has worked with companies like Zappos, Cisco, wikiHow, and more. Whoever Igi works with he earns their respect for the trail he blazes with his unwavering passion, vision, and premier designs. At heart, Igi is an entrepreneur founding companies like as Molletta Design, Picture This Clothing, Amico Apps, and Meno Design.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. And that’s way too often.