Brand Discovery​

We believe that successful brands are built from the inside out. As such, a key component for creating a brand identity is to thoroughly understand the vision for the brand from its founders. Take the time to complete these two forms and we will be well on our way. Grazie!

Step 1

The Difference Model

The objective of this form is to get a deeper sense of the team’s personal affinities which we will reflect and integrate into your brand’s final visual and verbal identity. We like to use “The Difference Model” by brand and marketing guru, Bernadette Jiwa. Below you can find the questions as well as examples of how other successful brands have answered them. Go ahead and fill out the questionnaire as it will be used to guide our dialogue. We can chat in person during our next meeting.

Step 2

Visual Design Preferences

[contact-form-7 id="18720" title="Brand Design"]

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Meet Ignazio, affectionately known as “Igi” to friends and colleagues. An Italian designer, creative and entrepreneur who finds it a bit peculiar to refer to himself in the third person, but he’s willing to do so for the sake of this bio.

From his earliest memories, Ignazio’s mind has been a canvas of creativity, and his love for digital design ignited as soon as he could afford a computer and an internet connection that wasn’t the sluggish 56k dial-up.

Growing up in the less glamorous corners of Milan, Italy, Ignazio defied the odds, earning honors at Nuova Accademia di Belle Arti without ever brushing shoulders with the law.

Following his heart’s call, he ventured across the Atlantic to San Francisco, USA, to immerse himself in the startup and User Experience world. It was here that he kickstarted his journey with Meno Design, a digital design studio dedicated to distilling complex digital experiences into their essence, while learning through experimentation.

In Ignazio’s eyes, every piece of design is a potential masterpiece, an artistic expression in its own right. His ongoing challenge is harmonizing his meticulous attention to detail, sometimes bordering on OCD, with the practical timely demands.

Beneath his approachable and calm exterior lies a delight of colorful Italian cursing that surface whenever he stumbles upon poor design choices—though it’s worth noting that he’s incredibly friendly, and a simple “ciao” is always welcomed.