Here are 2 questionnaires for your brand discovery exercise. Thanks you for taking the time to fill those up, it will greatly help the design process!
We believe that successful brands are built from the inside out. As such, a key component for creating a brand identity is to thoroughly understand the vision for the brand from its founders. The objective of this call is to get a deeper sense of the team’s personal affinities to reflect and integrate into your brand’s final visual and verbal identity. We like to focus heavily on “The Difference Model” coined by brand and marketing guru, Bernadette Jiwa since we feel this is the most sincere way of getting brands to shift from a commodity to an experience.
The following are the questions that we will be asking during our discovery session. The conversation is meant to feel casual with the following questions being used to guide our dialogue.
Below you can find the questions as well as examples of how other successful brands have answered these exact same questions.
If you’d like, go ahead and fill out the questionnaire otherwise we can chat in person during our meeting.
ex: Honest, Reliable, Overachievers
Zappos.com Core Values:
Ex: Internal Happiness Survey, Customer Satisfaction Survey etc.