Brand Discovery​

We believe that successful brands are built from the inside out. As such, a key component for creating a brand identity is to thoroughly understand the vision for the brand from its founders. Take the time to complete these two forms and we will be well on our way. Grazie!

Step 1

The Difference Model

The objective of this form is to get a deeper sense of the team’s personal affinities which we will reflect and integrate into your brand’s final visual and verbal identity. We like to use “The Difference Model” by brand and marketing guru, Bernadette Jiwa. Below you can find the questions as well as examples of how other successful brands have answered them. Go ahead and fill out the questionnaire as it will be used to guide our dialogue. We can chat in person during our next meeting.

Step 2

Visual Design Preferences

[contact-form-7 id="18720" title="Brand Design"]

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” for friends and colleagues, is an Italian designer, creative, and entrepreneur. He feels weird talking about himself in 3rd person, but for the sake of this bio, he will.

Ignazio has been a curious creative since he can remember and embraced digital design as soon as he could afford a computer and an internet connection that wasn’t 56k dial-up.

Ignazio grew up in the ghetto side of Milano, Italy, and somehow managed to graduate with honors at Nuova Accademia di Belle Arti, without ever going to jail.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career with Meno Design, a digital design studio focused on simplifying digital experiences down to their core and learning through experimentation.

He believes that every piece of design can be a work of art and he is still learning to balance his OCD attention to details with time of execution.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. Which is quite often, however he is quite friendly, you should say hi.