zappos packs logo

Zappos introduced a new way to shop by offering outfit recommendations based on traveling destinations. Now you can have some peace of mind when planning your next adventure.

We helped their team come up with a branded visual design that would distinguish this service from the rest of the site.
We decided some pops of the psychedelic would give it a retro vibe. Here are a few screens where that design was incorporated into the official Zappos site.

A Step in the Right Direction

When designing the Packs logo, we knew we had to use the official logo as a base. By adding a globe behind it we created the feel of a passport stamp, which we love.

Taking a Step Back

We helped the Zappos team build a simple page (MVP) to test the waters of engagement before fully developing the site. Without all the functionality of a final product, we focused on clarity for the user.

Using a simple contact form we were able to collect the user’s travel and style preferences for Zappos’ renowned customer service team who used the data to offer customized shopping recommendations.

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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” as his friends and colleagues call him, has been deconstructing and designing since he could hold a pencil. Today, Igi uses his youthful curiosity and creativity to take on more sophisticated, world-shaping design challenges.

Igi graduated with a degree in Industrial and Interior Design in Milan, Italy (where he was born and raised), but soon realized that his true passion was for the digital world and the art of creating beautiful web experiences.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career as a web-designer with a focus on visual and experience design.

Today, Igi is a highly sought-after creative partner for imagining and building modern, intuitive, and compelling websites for the most discerning brands. Working on web experiences for nearly a decade, he has worked with companies like Zappos, Cisco, wikiHow, and more. Whoever Igi works with he earns their respect for the trail he blazes with his unwavering passion, vision, and premier designs. At heart, Igi is an entrepreneur founding companies like as Molletta Design, Picture This Clothing, Amico Apps, and Meno Design.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. And that’s way too often.