TinySuperheroes is a superhero cape company with a BIG mission to empower Extraordinary kids as they overcome illness or disability!
We had 14 participants from startups all over the world, and though they all had an awesome mission behind them, we unanimously decided that TinySuperheroes was this year’s winner.
Here’s what we loved about TinySuperheroes:
Since TinySuperheros is based in Missouri we held a Skype kickoff call so that we could meet each other ‘face-to-face’ and learn more about the business.
Robin has done a wonderful job over the years at producing amazing content for the site, collecting hundreds of heart braking and inspiring stories that drove lots of qualified traffic. However the site structure and ecommerce support were not flexible. SquareSpace was an easy platform for her to maintain but the ecommerce capabilities was making the checkout experience a bit of a mess for the type of products that she offers.
We quickly came to the conclusion that the best way to use our skills and services was to build TinySuperheros a brand new ecommerce site. Yes, we did go over by quite bit on our prize money budget, but we loved the project so much that we didn’t even care ?
Given the time restrictions we decided to do the site entirely in WordPress and integrate ecommerce through the Woocommerce plugin.
We designed the new site from scratch, re-architectectured the whole experience with two goals in mind – one to make the TinySuperhero mission shine and second to make the ecommence experience more intuitive and faster.
Robyn was an amazing person to work with, she was very open minded about our ideas and basically gave us all the key information we needed for us to run the project independently.
Old Site Flow
New Site Flow
The positive impact of the new design, straight from Google Analitics!