Lendbuzz is a financial service that uses Big Data technology to dramatically improve consumers’ access to credit in the US. Lendbuzz looks beyond simple credit scores and cares more about their customer’s background and future prospects to offer exceptionally attractive loan terms.

In mid-2015 Amitay Kalmarco-founder of Lendbuzz, connected with us in need to help getting his new venture brand and website off the ground.

With Ignazio being an Italian immigrant, we have dealt with the complications of getting a loan without an established US credit score.  So we aligned with the Lendbuzz mission right away.

As a startup Lendbuzz could not invest in a full brand buildout but wanted instead invest most of the budget on the full website buildout. We kept the visual branding exploration to the absolute bare minimum and here are 3 initial logo/color options we provided.

The Lendbuzz site has just a handful of public pages, most of the site content resides in the “Loan Approval Forms” and the “My Account” area.

Here is our simplistic homepage design for Lendbuzz with draggable slider to provide the visitors a quick glance of their potential loan terms and payment installments that gets them immediately involved in the loan approval funnel.

Better Data Analysis. Better Rates.

“We look at data other lenders don’t.”

Here are a few of the designed screens for their loan approval forms. This process was designed to gather all info necessary to issue a loan in a simplified and not-so-overwhelming way. The step by step approach brakes down the process across six screens that progressively dig into a deeper level of information but keeps the user informed and motivated.

Here are a few of the designed screens for the account section where users can manage different aspects of the loan including changing rate, change payment method and schedule payments.

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Ignazio Lacitignola

Founder & Designer

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Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” as his friends and colleagues call him, has been deconstructing and designing since he could hold a pencil. Today, Igi uses his youthful curiosity and creativity to take on more sophisticated, world-shaping design challenges.

Igi graduated with a degree in Industrial and Interior Design in Milan, Italy (where he was born and raised), but soon realized that his true passion was for the digital world and the art of creating beautiful web experiences.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career as a web-designer with a focus on visual and experience design.

Today, Igi is a highly sought-after creative partner for imagining and building modern, intuitive, and compelling websites for the most discerning brands. Working on web experiences for nearly a decade, he has worked with companies like Zappos, Cisco, wikiHow, and more. Whoever Igi works with he earns their respect for the trail he blazes with his unwavering passion, vision, and premier designs. At heart, Igi is an entrepreneur founding companies like as Molletta Design, Picture This Clothing, Amico Apps, and Meno Design.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. And that’s way too often.