In mid-2015Ā Amitay Kalmarco-founder of Lendbuzz, connected with us in need to help gettingĀ his new venture brand and website off the ground.
With Ignazio being an Italian immigrant, we have dealt with the complications of getting a loan without an established US credit score. Ā So we aligned with the Lendbuzz mission right away.
As a startup Lendbuzz could not invest in a full brand buildout but wanted instead invest most of the budget on the full website buildout. We kept the visual branding exploration to the absolute bare minimum and here are 3 initial logo/color options we provided.