With over 70 clubs, we had to come up with a simplified way for the customer to enter the E-Commerce flow from wherever they may be on the website – be it the homepage or the landing page of that specific club. To solve for this we created a sticky nav with a “Join Now” module that will allow the potential new club members to discover clubs around them or go straight to the club of their choice, check out the plans, and get moving.
Second, we designed a plan selection module that will live at the top and the bottom of each of the individual club landing pages so that they can select the best plan for them and enter the E-commerce flow from there.