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Hackbright Academy is the leading software engineering school for women founded in San Francisco in 2012. Each year the academy graduates more female engineers than Stanford and UC Berkeley combined!

Back in early 2015 we were pleased to be contacted by the one and only Hackbright Academy. The San Francisco based academy offers a 12-week programming boot camp designed to help women become awesome programmers.

The academy teaches the fundamentals of modern web development, then introduces graduates to Silicon Valley companies looking to expand their engineering teams. All students are matched with up to three seasoned software engineers as mentors, as well as given customized career coaching support throughout the program.

Since we fully aligned with the academy’s mission to empower women and help sku the largely male-dominate industry that is Tech, and we loved the team AND BONUS it’s a local San Francisco company – we were hooked!

To learn more about the academy you can watch this brief video below before seeing the project details.

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The Problem

Hackbright Academy had a WordPress based site that was very hard and time-consuming to update and required a lot of internal resources for simple changes and implementations.

The site setup was pretty complex, with a bunch of custom functionalities and with several hundred pages that have been accumulated over the years. Hack bright looked to us to help perform one big content cleanup and revamp the back end of their website in a way that empowers ANYONE on the team to do small to mayor updates, easily.

Our Solution

Good thing simplifying is what we do best! We jumped right on the project and in 8 weeks we did a big content recap and migrated to a new framework with drag and drop functionalities that anyone on the team could quickly learn to maintain and update themselves.

Everything on the site can be updated with no coding knowledge (great for those on the marketing team) and below is a snippet of the builder and a few of the pages that we made with it.


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Ignazio Lacitignola

Founder & Designer

on repeat

Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” as his friends and colleagues call him, has been deconstructing and designing since he could hold a pencil. Today, Igi uses his youthful curiosity and creativity to take on more sophisticated, world-shaping design challenges.

Igi graduated with a degree in Industrial and Interior Design in Milan, Italy (where he was born and raised), but soon realized that his true passion was for the digital world and the art of creating beautiful web experiences.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career as a web-designer with a focus on visual and experience design.

Today, Igi is a highly sought-after creative partner for imagining and building modern, intuitive, and compelling websites for the most discerning brands. Working on web experiences for nearly a decade, he has worked with companies like Zappos, Cisco, wikiHow, and more. Whoever Igi works with he earns their respect for the trail he blazes with his unwavering passion, vision, and premier designs. At heart, Igi is an entrepreneur founding companies like as Molletta Design, Picture This Clothing, Amico Apps, and Meno Design.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. And that’s way too often.