BevMo! is the number one specialty beverage retailer on the west coast with stores located throughout California, Arizona, Washington as well as online.

The head of Ecommerce & Mobile at BevMo! reached out to Meno in order to help them solve UX challenges for their new ClubBev! Loyalty Program. They needed us to structure the customer account section in order to facilitate the participating customers’ interaction with all of the exciting new features, but without disrupting the site’s usual flow.

Our challenge with this project was to deliver a product that would be relatively easy to integrate with BevMo!’s existing platform, but with a design that is friendly and intuitive to their users.

Below are a few of the final screens designed for both desktop and mobile users.

You can see how BevMo! was able to integrate their own design and style into the structure that we built for them.

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“We needed a team that we could trust to do a great job, and MENO design did just that.”

As soon as we wrapped up the UX designs for the new ClubBev! Loyalty Program the BevMo! HR team gave us another call! They needed a Careers website that would help highlight the internal culture of BevMo! when hiring for the peak holiday season. And they needed it to live within their current website. The objectives of the BevMo! Careers website is to feature employee stories, post available job positions and show how future employees can build a career at BevMo!
The main challenge behind designing this site is that it had to be executed within their templated platform while simultaneously reflecting new branded elements that were introduced that year. So we had to create a new way to navigate through the career website while keeping their header, footer and navigation.

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Ignazio Lacitignola

Founder & Designer

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Ignazio Lacitignola

Founder & Designer

Ignazio, or “Igi” as his friends and colleagues call him, has been deconstructing and designing since he could hold a pencil. Today, Igi uses his youthful curiosity and creativity to take on more sophisticated, world-shaping design challenges.

Igi graduated with a degree in Industrial and Interior Design in Milan, Italy (where he was born and raised), but soon realized that his true passion was for the digital world and the art of creating beautiful web experiences.

He followed his passion and moved to the USA to study User Experience in San Francisco where he launched his career as a web-designer with a focus on visual and experience design.

Today, Igi is a highly sought-after creative partner for imagining and building modern, intuitive, and compelling websites for the most discerning brands. Working on web experiences for nearly a decade, he has worked with companies like Zappos, Cisco, wikiHow, and more. Whoever Igi works with he earns their respect for the trail he blazes with his unwavering passion, vision, and premier designs. At heart, Igi is an entrepreneur founding companies like as Molletta Design, Picture This Clothing, Amico Apps, and Meno Design.

Despite his friendly and calm appearance he deeply enjoys Italian swearing whenever spotting bad design decisions. And that’s way too often.